ITVBe is a British entertainment, lifestyle and reality television channel owned by ITV Digital Channels Ltd, a division of ITV plc. The channel launched on 8 October 2014, and is wholly funded by advertising and sponsorship. It is available free-to-air on all the major broadcasting platforms, including Freesat, Freeview, Sky and Virgin Media. The channel was first announced on 12 February 2014.
A high-definition simulcast, ITVBe HD, launched on Virgin Media on 19 November 2014, along with a one-hour timeshift service, ITVBe +1. Both subsidiary channels were exclusive to the Virgin platform until the ITVBe +1 service was made available on the Sky and Freesat platforms on 15 December 2014.