NBA TV is an American sports-oriented cable and satellite television network that is owned by the National Basketball Association (NBA) and operated by the Turner Broadcasting System subsidiary of Time Warner; the NBA also uses the network as a way of advertising the league’s out-of-market sports package NBA League Pass, and partner channel TNT. Dedicated to basketball, the network features exhibition, regular season and playoff game telecasts from the NBA and related professional basketball leagues, as well as NBA-related content including analysis programs, specials and documentaries. The network also serves as national broadcaster of the NBA D-League and WNBA games. NBA TV is the oldest cable network in North America to be owned or controlled by a professional sports league, having launched on March 17, 1999.
As of February 2015, NBA TV is available to approximately 57,129,001 households that subscribe to cable, satellite or telco television service (totaling 49.1% of households with at least one television set) in the United States. The highest measured audience was a Golden State Warriors vs San Antonio Spurs regular season game on April 10, 2016 with an average 2.6 million viewers.